IH Film History
International Harvester changed the advertising world forever in 1911 with the production of “Back to the Old Farm,” the world’s first commercial film.
Shown in local theaters, all early films were 35mm and featured tractors, trucks and many educational subjects. The advent of 16mm film and portable projectors allowed convenient showings for the dealer open house and other groups and clubs. Many Harvester films from the 40’s and 50’s were major productions with well known actors that had the unique ability to entertain and showcase IH equipment.
The 60’s brought Harvester’s own film studio and a flood of award winning films that continued until the age of video. No other corporation has ever equaled International Harvester’s incredible film chronicle. The precious gift of showing past generations the future and future generations the past are the unequaled film legacy of International Harvester.